Project: Sales Letter
Client: Josh Lenz
The Backstory: Josh is a marketer who helps local business. As part of his business, he offers a review management system, so I wrote this for him.
(I really wanted to go with the headline "Don't Let a Customer in a Pissy Mood Murder Your Business" but it didn't fit the brand voice so had to go with this one...Bummer, it would have been fun and I'll bet it would've converted well!)
Josh liked my work on this project so I've been writing copy for several of his clients since then.